i am constantly disturbed by the amount of product placement that's going on in my life.
i guess don't mind that my coffee maker says BODUM or that my new stereo
says RUBBERMAID, but the products i put in my mouth and on my body scare
me. my family ate like most other middle class families, i think. our dinner
table was blessed with an assortment of starches and water-blanched canned
vegetables. but there was also HUNT'S and SEVEN SEAS and HELLMAN'S and ROYAL
CROWN COLA and all sorts of other product labels. it made me feel like i
was a focus group participant. these products would make me sick and i would
often ask my parents to remove items like salad dressing bottles from the
table as soon as everyone had properly lubricated their greens.
a friend of mine, who deals with this anxiety in a way that i envy but lack
the energy to replicate, explained the crisis beautifully: it's the creeping
feeling that you're living inside a commercial. i hate that.